Eishin Chihana is the new president of Yamaha India


Posted on Dec. 2021 12:15:00

Chihana has been associated with Yamaha Motor Company and its group companies around the world.

Yamaha India has appointed Eishin Chihana as the new president of the company. Chihana replaces Motofumi Shitara who had held the position since 2018.

Chihana has been associated with Yamaha Motor Company and its group companies around the world since 1991. The company claims that he has strong expertise in different verticals such as sales, marketing and business management, with emphasis on ‘focus on motorcycle business operations in Europe, North America, Africa, Middle East and ASEAN markets. His experience also includes managing overseas sales of a wide variety of Yamaha Motor product lines, including not only motorcycles, but also ATVs, marine engines, personal watercraft and generators.

Commenting on his new role, Eishin Chihana said: “I am very happy to lead Yamaha Motor in the world’s largest two-wheeler market. India is a diverse country with huge clientele and immense potential. In addition, with the majority of its population made up of young people, it gives us the opportunity to enter the market by meeting their ever-changing expectations thanks to technological advances and technical prowess from Yamaha. We will strongly continue to create new landmark achievements by introducing Yamaha’s world-renowned product line as part of “The Call of the Blue” branding strategy, to further strengthen our position in the Indian market. “

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