LONDON — The Harley-Davidson Wildcat of London changed owners after Steve and Anne Deli announced the dealership purchase on Thursday.
The pair bought Wildcat Harley-Davidson from previous owner Scott Maddux.
The new owners plan to retain the strong and highly recognizable ‘Wildcat Harley-Davidson’ name, as well as its iconic dealership location in London.
The Delis have nine Harley-Davidson locations under the American Road Group umbrella, including Orlando Harley-Davidson (Orlando, FL), Laconia Harley-Davidson (Meredith, NH), as well as retail stores in some of the Busiest areas in the country, including Disney Springs at Walt Disney World and Key West, FL.
Steve, CEO, has a distinguished history with Harley-Davidson. He led the recapitalization and then the IPO of Harley in the 1980s as an investment banker. He is credited by Harley-Davidson in Well Made in America with being among Harley’s “saviors” and is on display at the HD Museum in Milwaukee. Steve later designed, founded and ran what is today Harley-Davidson Financial Services. In 2000, the Delis bought their first concession.
“Wildcat Harley-Davidson is a great dealership serving central Kentucky, which we know is Harley’s country. We are privileged to build on the long standing strength of the dealership and look forward to our future in this community. It’s a natural fit to our family of dealers, ”said Steve.
Anne, President, began her journey with Harley in 1990. After a career at major advertising / branding companies in New York City, she was recruited to become Harley-Davidson’s first female Vice President, responsible for the efforts of global brand marketing and global licensing. program considered to be the largest business licensing program at the time. She grew up in Milwaukee, WI, coincidentally, next to William Harley, son of the founder of Harley-Davidson.
“We are delighted to be the new owners of Wildcat Harley-Davidson,” said Anne. “We strongly believe in being an integral part of the local community. First and foremost, delivering amazing customer experiences and, of course, running a business that allows us to create jobs, support charities, and make us a destination of choice for Harley-Davidson customers and all. the motorcycling community are looking to visit.
The dealership will report to Josh Smiley, COO of American Road Group. Josh is a seasoned and passionate Harley-Davidson manager with an unmatched track record of growth, customer satisfaction and employee mentorship.
Additionally, American Road Group has considerable depth and strength in its leadership team that it will bring to bear in the new venture.