Despite two missed editions due to Covid-19, the paultan.org The PACE 2022 show has more than picked up where it left off. Held over the weekend of March 19-20 at the Setia City Convention Centre, the show showed why it remains the premier event for premium car sales exhibitions in the country.
The statistics speak for themselves. At PACE 2022, a total of 486 bookings worth RM114 million were recorded, far exceeding the PACE 2019 tally (399 vehicles worth RM91 million) and more than double the PACE 2018 total ( 214 cars worth RM50 million). The nearly 22% jump in sales from the 2019 event is a huge feat, given the premium element of the vehicles and the general state of the economy, which remains impacted by the effects of the pandemic. .
Of the 486 vehicles sold at PACE 2022, 384 were new cars and 38 used vehicles. High-end motorcycles also performed well, with 64 new motorcycles sold at the event. Bike models that changed in volume included the Harley-Davidson Tri-Glide Ultra, which costs over RM300,000, as well as the top-of-the-line CVO Road Glide and a Vespa 964 Christian Dior Edition.
Cars naturally remained the focus and, in terms of brands, BMW recorded the highest bookings with 113 vehicles. Combined with MINI and Motorrad, Auto Bavaria sold 163 units at the event. Mercedes-Benz was the second most popular brand by number with 89 reservations, while Ford was third with 58 units.
In terms of model specifics, notable performers included the new Land Rover Defender, Mercedes-Benz S 580 e and BMW 7 Series, Volkswagen Golf R and an incredible number of Ranger Raptors, 20 of which were sold this weekend. end!
EVs also did well at PACE 2022, with 28 EVs moved at the event, just over 7% of new cars booked, or just two of all EVs sold in Malaysia in February 2022 !
The Hyundai Ioniq 5, vying for the title of World Car of the Year 2022, was the most popular electric vehicle, with 13 bookings recorded. The second was the MINI SE, with 10 units. The reservation list also includes the Hyundai Kona Electric, the Mercedes-Benz EQA 250, the BMW iX3 and even the BMW iX, although the latter was not on display at the show. Electric vehicle order numbers would have been higher had Volvo accepted reservations for the electric XC40 shown at the event.
More numbers. Participating brands conducted nearly 950 test drives over the two days. Mercedes was by far the busiest, with 338 test drives handled, more than double any other brand. Most of it was from the W206 C-Class, which had 116 test drives. The second most popular vehicle tested was the Ioniq 5 EV, which was tested 68 times.
Compared to the number of vehicles reserved (over 50% of the total number of test drives), it’s clear that we have a quality crowd, with serious intent to buy rather than just being kickers or joyriders.
As before, the fact that sales at PACE 2022 jumped significantly despite challenging market conditions is proof that targeting the right audience is the most important factor for a sales-driven show.
With all marketing and promotion for PACE 2022 being done exclusively on paultan.orgthe results speak to the site’s reach where it counts, and amply reiterate its unparalleled and unique position as the leading daily provider of automotive content to Malaysians.
Of course, PACE 2022 would not have been a success without the support of partners BMW, MINI, Mercedes-Benz, Ford, Hyundai, Jaguar, Land Rover, Volkswagen, Volvo, BMW Motorrad, Harley-Davidson, Blueair, Kuzig Glanz, MyTukar, Ogawa, Recaro Kids, RHB Bank and V-Kool, as well as you, dear readers.
The Premium Auto Car Expo will return for another edition next year, but before that buyers can look forward to the second edition of the paultan.org ACE (Auto Car Expo) for mainstream brands later this year. Stay tuned for more exciting news on this!