The Hero Passion Pro and Honda Livo cost more than their 125cc comrades. Could the reasons be purely marketing or are there more? We discover.
The BS6 era has almost finished the 110cc segment or so can be rightly said. Manufacturers like Yamaha and Suzuki have moved away from the 100-110 cm3 category while TVS has moved away from the 125 cm3 motorcycle space. In the event that the manufacturers end up creating both categories, the prices of a few of these motorcycles overlap. The first one who ended up doing this was Hero MotoCorp. When the new Hero Passion Pro was revealed in early 2020, pricing was supposed to be the new standard for a 110cc bike. Now with the launch of the Hero Passion Pro 100 Millionth Edition the front disc variant is priced at Rs 72,150 ex-Mumbai while the much more powerful and higher grade version than Hero Super Splendor retails for Rs 71,990. It might sound like a comparison between an apple and oranges, but tell me one thing.
If you were in the market for a 110cc bike and I guess it has a lot to do with your budget, wouldn’t you consider the bigger bike? I would if I were you. Although the Super Splendor disc brake version costs a few thousand rupees more than the Passion Pro, it will be a very small amount in the EMI. Another bicycle maker that has done the same is Honda. When the prices for the Honda Livo BS6 were announced, I for one went to the HMSI website to check the asking cost of the Shine BS6. And there you have it, it was less than Livo’s. As of now, the Honda Livo disc brake version is for Rs 75,661 while the Shine with a front drum brake is for Rs 73,225.
If you ask me why the product planning team thinks it this way, there is no specific answer. It could be economies of scale. The Honda Livo, for example, is not as tough a seller as the Shine. This means that the latter has more parts shared with other Honda products and therefore HMSI could offer it a very competitive price. Another reason could be that the 110cc bikes offer a semi-digital instrument console here compared to the analog versions of the 125cc. As for Hero, the Millionth Edition arrived a year after the price announcement for the regular version. Meanwhile, the Passion Pro has seen several price increases.
Dealers tell us it’s a good deal for them. Those who go for a lower version with higher functionality tend to easily upgrade to a higher segment when they notice that the price difference is marginal. In this case, the higher segment product also has a lower cost. Tell us what you think of this manufacturers pricing strategy?
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